February 19, 2009

journey to brazil

When I thought about the inspiration destination for our Spring 2009 collection, I was still stimulated by the beauty of the Norwegian fjords (our Fall 2008 inspiration) … scenes of the dramatic mountain & beach landscape in Rio de Janeiro, Brazil elated me as a warm interpretation of similar voluminous silhouettes. With its innate colorful, celebratory culture I was thrilled to seek out treasures for translation.

My only previous exposure to Brazil were tales from my mother. She had spent 6 weeks traveling all over South America when I was 10 years old … and for the next few years I heard plenty of stories about her experiences and the sounds of native flute players from a 12’ vinyl.

Laura’s husband – “Matt the architect” – joined us to see Oscar Niemeyer’s famous buildings.

We visited Sao Paulo first – a metropolis, similar to New York. All 3 of us once lived and loved New York (and still do), so we were excited to get a glimpse of this urban jungle.

We visited modern art museums, walked the streets of the Jardin district, and discovered the Liberdade neighborhood during a Sunday flea market. There is a huge traditional Shinto tori gate and Japanese lanterns lining the main street.

Ginko Floral Dress and Waves Hooded Pullover

Brazil is a beautiful chaos of cultures.. with influences from Europe, Africa and the indigenous people of South America. Together they create the vibrant lifestyle that Brazil is famous for.

It was interesting to learn that the first Japanese immigrants arrived by ship in 1908 to work on Brazil’s coffee plantations. We combined the Japanese aesthetic with nautical notes, reflecting on the long voyage the immigrants traveled for a chance at a new way of life.

For girls: Kasato Stripe Top, and for boys: Heitai Sweater.

One evening we found the Shimo Sushi restaurant – the sushi quality fish is fantastic in Brazil. The walls are covered with incredible graphics using motifs often found in Japanese art. We were in awe – it inspired our printed French Terry pieces: Izumi Dress, Taiyou Hoodie for girls, and the Waves Hooded Pullover, Waves Long Shorts for boys.

In Rio, you can easily understand how essential it is for Brazilians to express themselves through music, dance and art – as much as eating and sleeping!!

This photo of the lawn and Sugarloaf Mountain is taken from the top of the Contemporary Art museum in Rio, one of the first buildings designed by Oscar Neimeyer in Rio, looking over Flamingo Bay. The Rio Dress was inspired by this beautiful place.

We stayed in a bed & breakfast run by an artsy Brazilian couple. Situated in the Santa Teresa neighborhood, the house overlooked a valley populated with aging colonial homes. We spent a few afternoons wandering along the cobblestone streets and took the trolley into the city.

The charming wrought iron work on these homes inspired girly flair for our Brasilia Crinkle Dress and Santa Teresa Dress:

You cannot miss the extraordinary sidewalks in Rio – they are famous. We used the tile design to create the Goncalo Sweater Polo.

Laura and Matt were captivated by the street art. We loved this one for color – inspiring our palette for the Spring Collection.

Other street art-inspired styling for our graphics – the Cavaco Polo for boys and the butterfly embroidery on our Zaba Stripe Halter Dress for girls.

Together, we spent a late afternoon on the Ipanema beach and watched the sun set … it was gorgeous.

To really take in the Niemeyer phenomenon, we flew to Brasilia, the capital city located in the driest region of this enormous country. What’s incredible is that this carefully planned city was built in 5 years under the direction of President Kubitcheck in the 1950’s … it was meant to symbolize the “city of the future.”

The most stunning structure of all is the Cathedral Metropolitana – a glorious thing made of concrete and glass, draped with abstract shapes of color. We interpreted the glass into a graphic print, and the shaped of the dress came from the structure. Our Catedral Dress is a perfect style for summer.

And no one can escape flora and fauna in Brazil … from the Botanical Jardin of Rio to the immense rainforest, tropical plants and flowers flavor the landscape of Brazil. The beautiful landscape inspired our summer Jardin Halter Dress and Jardin Crop Pant.

Comments

  1. cerise says:

    Really inspiring! I love that your collection comes from the natural and the unexpected. Thanks for the update.

  2. laura says:

    It is so incredibly fun to see the images from your trip woven into the garments. You do it so brilliantly. Thank you!

  3. ann says:

    What an inspiring way to help educate “little citizens” of the beauty in other cultures around the world. May we all learn from one another. Thank you!

  4. Luciana Millan says:

    Being brazilian, I do not have to mention that this is my favorite collection yet. So pretty and it brings me back home a little… Thanks .