April 22, 2009

happy earth day!

As a mother I think a lot about the world we are leaving for our children.  As someone who loves to learn, I’ve been reading a lot about the current status of the environment.  It saddens me to consider the reality that the world is getting “Hot, Flat, and Crowded,” to borrow words from Thomas Friedman.  But my heart sings at the energy and ingenuity that is going into saving our planet.  Smart people everywhere are thinking critically about what we can do.  There are big movements toward shifting the way we generate and consume power in this country and around the world, and so many small efforts toward the good.

As a leader at Tea, I embraced the challenge of Earth Day to remind us that we can do more to reduce and off-set our company’s carbon footprint.  As an organization we chose to partner with our community of customers and friends to raise money to plant trees around the world towards that end.  Carbonfund.org makes it easy for companies like Tea, and people everywhere, to make a difference.  On Earth Day we will donate 20% of our website sales to global reforestation projects through carbonfund.org.

We also invite our customers to make a year-round commitment with us to fight global warming.  We’ve created a SKU that can be added to any shopping cart for a donation to carbonfund.org.  Tea will match dollar-for-dollar any contribution made by our customers.  As I watched our incredibly talented graphic design team put together our Earth Day message for our customers this afternoon, I felt proud and happy to be on this team.  Join us in planting trees around the world.  We can make a difference one beautiful tree at a time.  Yes we can!