Monthly Archives: May 2011

May 19, 2011

Inspiration via the Sartorialist

At Tea we read a lot of blogs – design blogs, parenting blogs, travel blogs, mommy blogs, and fashion blogs. One of our collective favorites is the Sartorialist.  His work appears on our inspiration boards, design walls, and we look to his ability to capture contemporary trends for daily aesthetic enjoyment (along with his 70,000 other daily readers). This video does an excellent job of showcasing his photographic process.

 

May 18, 2011

The History of Tea’s Kimono Robe

When Tea was started 9 years ago it was with a few baby sweaters. One of these is still in production and is a Tea favorite – the Kimono Robe, now in sizes 6-12 months through 12 years! In the words of Emily, our Chief Creative Officer:

“The Kimono Robe was inspired by the distinctive lapels and minimal construction of a Japanese Kimono.  The pure function of this traditional garment is modern in principle – efficient use of materials and timeless, elegant styling.

This cardigan represents the values that Tea was created on - an interpretation of the beauty found in cultures around the globe.  Japanese aesthetics have always been highly inspiring to us – in shapes, prints and colors.  We brought it back over the last couple of years because it can be easily worn with anything, and almost any time of year (at least here in the SF climate!).

And I love that it is a bit of accessible luxury for a child’s wardrobe - cozy soft and machine washable, elevates any jeans outfit.”

We currently have the Kimono robe in Prune, Walnut, and Indigo. Summer is coming but warm layers are always needed for nights around the campfire, or on rainy afternoons!

May 17, 2011

Tea’s Stylista Winner!

We are thrilled to announce our Stylista Winner for Spring/Summer 2011. Congratulations to…

We loved Anjelica’s layering of items and her innate ability to play with color! In regards to her own sense of style, Anjelica says:

“I would describe my style as “Funky”.  I like to add little extensions of color or feathers to my hair.  I love to add elements of earthiness into my style to even it out (something my mother taught me).  My favorite accessories are beanies #1.  Earrings definitely dress up a look,  and I love tons of bracelets.  Finger cut gloves from time to time is also something I will do.  As far as icons or influences,  I will go with Angela and Vannessa Simmons of Pastry shoes and I also notice I pull things from Willow Smith.”

Anjelica will be coming to San Francisco later this summer for a photoshoot and a behind-the-scenes visit to Tea’s headquarters. We can’t wait to meet her!

Anjelica is rocking Tea’s Marisol Hoodie, El Palau Tile Shift Dress, and the Stripe Skinny Capri Leggings in Gumdrop.

Thank you again to all our contestants and retailers. Don’t forget to check out our Stylista finalists here.  And stay tuned for the Stylista Fall 2011 contest, details coming soon!

May 10, 2011

Destination: iPad

We’re excited to announce that our Spring and Summer Destination Catalonia catalogs are now available for your viewing pleasure on the iPad through Catalog Spree! This innovative, interactive shopping experience enables individuals to shop for their favorite Tea pieces, while browsing our catalogs directly on an iPad.

Tea Catalogs on iPad

Catalog Spree is a free application available in the iTunes app store that combines inventive technology with the original layout of our print catalog that you would receive in homes. With Catalog Spree you can now browse at your leisure on the iPad, while enjoying an interactive, paperless shopping experience.

It’s a new way to go there with us, across the globe, across the street and on your iPad! Download the application and start exploring our catalog today.

May 9, 2011

Tea’s Stylista Finalists

Announcing Stylista Finalists! What is a Stylista, you may ask? Check back to our post a couple months ago, describing Tea’s search for a young fashion-forward 8-12 year old to show their unique sense of style using pieces from our line.  Reaching out through our stores, we asked for fashionable kids to visit their local retailer and style their own outfits using at least two pieces of Tea clothing. The winner would receive an expense-paid trip to San Francisco and a behind the scenes look at Tea’s headquarters, along with their very own photo shoot.

So how did it go? The answer is – it exceeded our expectations! We were so inspired by all the different ways to style Tea. Over 100 stylish kids participated, both girls and boys. Tea retailers went all out, many hiring professional photographers, and one even brought in a teen stylist to help organize the day’s events.  The results were astonishing, and submissions were judged by a team from Tea’s Creative Group on the kids’ creativity, visual flair and embodiment of the spirit of the Tea brand. It was incredibly difficult to choose, but we’ve narrowed it down to three finalists:

Lilieauna

From Euguene, OR, 8-year old Lilieauna likes to be called Lavender, and says she likes Tea because she can “really express myself in these clothes.” (store: Bambini Eugene, photographer: Tiffany Rosenbrock)

 

Chloe

Also from Eugene, OR, 8-year old Chloe says she likes Tea because “It’s very comfortable and cute.” (store: Bambini Eugene, photographer: Tiffany Rosenbrock)

 

Anjelica

This 9-year old from San Diego states “I like Tea because of its funky artist style and I’m a funky person.” (store: Magical Child, photographer: Corey Villicana)

Thank you to everyone who has participated so far in our first Stylista contest! And thank you to all the stores who participated – we couldn’t have done it without you. Check back on Tuesday May 17th for the announcement of our winner, and stay posted for our next Stylista contest to be launched later this summer.