June 16, 2011

Collective Design Unconscious?

Sometimes I feel like there is a collective design unconscious, a subset of Jung’s collective unconscious.  There are unfortunately the obvious cases of designers blatantly ripping off other designers/artists, but then there are times when multiple designers come up with totally different versions of similar ideas.  We are all obviously inspired by trends and events going on in the world,  but sometimes it’s just crazy how different designers can come up with the such similar designs.

This seasons Tigre Graphic tee is a perfect example.  I remember designing this.  I didn’t see any kind of fragmented tiger that inspired it (at least not till after I designed it).  I was seeing the trend of triangles in design and was just doodling shapes and thought  “ooh I could make a cool tiger out this!”  I thought my fragmented tiger was a totally unique idea I came up with in my head.  Wrong! At the same Tea’s fragmented tiger shirt came out, two other children’s clothing companys came up with fragmented tiger tees!  CRAZY!  Has anyone else had this experience?

Fragmented Tiger tees from left to right: H&M, Soft Gallery, Tea Collection.