Each month Studio T features one of our retailers. This month we chatted with Kyle from Style Child. We invite you to discover Style Child, an innovative children’s boutique nestled in sunny San Diego. Maybe you know Kyle and all of her friendly staff but we bet you didn’t know she was once a Captain in the Air Force.
Tea: How did you decide to take the leap and open your own store?
Kyle: Style Child has been open 6 years. I was formerly an engineer for 10 years, and after having a baby, I found I gravitated to all things baby: cute clothes, toys, furniture, decor. It was a combination of needing a career change, plus my changing interests, plus a lack of children’s clothing opportunities in San Diego that led me to the idea of opening up a boutique myself.
Tea: What is your favorite part of your day at the store?
Kyle: When I do the buying! I am always so excited to find new and amazing fashions, or cool toys.
Tea: What makes your store unique?
Kyle: We like to be on the cutting edge of design and fashion and we have a sophisticated flair. We are very different from traditional baby stores. We carry hardworking pieces whether it is toys, clothing, or furniture.
Tea: At Tea, we “Go There”, how do you share in that mission in your life?
Kyle: I love learning new languages and have been known to play Russian language tapes while commuting in my car! I have French and Spanish and English toys in the store. We even have German products and Canadian products, by having a global influence in your selection you guarantee an interesting and thoughtful mix of your products. It helps broaden the horizons of your customers too!
Tea: We love that you really bring the world home for your customers.
Tea: How do you balance it all? What tricks can you offer us?
Kyle: I like the Kaizen Principle. It’s about making small steps forward instead of trying to do too much all at once. And it’s about streamlining.
Tea: That is a great tip for all of us who need to keep our New Year’s resolutions.
Visit Style Child on your next trip to San Diego! Find Kyle and her team at 1070 University Avenue, J-101 San Diego, CA 92103.