Category: Behind the Scenes

An Inside Look at our Insiders Weekend

Tea Insiders
This past weekend, we invited 22 of our Tea Insiders to join us in San Francisco for a weekend of conversation, collaboration and lots of celebration. Our Tea Insiders is a group made up of Tea Collection’s nearest and dearest explorers. They share our brand values – spreading connection and curiosity through the lives of their family and friends, covet our new arrivals each season and aren’t ashamed to call themselves “Tea obsessed”. They flew in from all across the country (and Canada, too!) to spend time with us at our Studio Tea space. Over the course of 2 days, we shared some exciting news and we didn’t want you to miss out.

Meet the Kids Featured in Our Catalog!

We make globally inspired clothing for little citizens, and twice a year we travel to a new destination for inspiration, adventure and lots of photos of super cute kids decked out in our newest styles. This season, our collection comes all the way from Australia. We trekked across this wild, wonderful country with some awesome local children. From Sydney to the Outback, the rainforest to reefs, we explored, learned, made new friends and laughed (a lot) – plus, we got some great photos to share.

We believe in making connections across the street as well as across the world, and we also went to Austin, TX for a second spring/summer photoshoot. We held a casting call at our first ever pop-up shop at TOMS Roasting Co., and met tons of amazing little citizens and their families!

Meet Our New Family Friends

 

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We go there. We travel to discover. To dream. To connect. We want to open up the world for all little citizens – whether it’s exploring a new place or having a new experience in a new neighborhood. This fall, when it came to casting models for our catalogs, we skipped our usual agencies and instead, went to Japan! We wanted to connect and meet local families and we were thrilled to find such a mix of culture backgrounds. We met some pretty adorable and imaginative kids (and their parents too!). We had the chance to bring these families along with us to a traditional Japanese tea ceremony and talk to them about their lives in Japan. Today we’d like to introduce them to you!

Meet our new friends from Japan!

16FALL3_L_01_02We go there. We travel to discover. To dream. To connect. We want to open up the world for all little citizens – whether it’s exploring a new place or having a new experience in a new neighborhood. This fall, when it came to casting models for our catalogs, we skipped our usual agencies and instead, went to Japan! We wanted to connect and meet local families and we were thrilled to find such a mix of culture background. We met some pretty adorable and imaginative kids, and today we’d like to introduce them to you!

Real Kids in Tea

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Here at Tea, we go there. We travel to discover. To dream. To connect. We want to open up the world for all little citizens – whether it’s exploring a new place or having a new experience in your neighborhood. This Spring, when it came to casting for our catalogs, we didn’t reach out to our usual agencies, instead… We reached out to our Bay area neighbors. We wanted to connect and meet our local little citizens. We wanted to give them the opportunity to have a new experience right here in their own city! We met some pretty adorable and imaginative kids, and today we’d like to introduce them to you! Meet a few of faces you’ll see in our catalogs this season.

Real Kids Wear Tea

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Here at Tea, we go there. We travel to discover. To dream. To connect. We want to open up the world for all little citizens – whether its exploring a new place or having a new experience in your neighborhood. This Spring, when it came to casting for our catalogs, we didn’t reach out to our usual agencies, instead… We reached out to our Bay area neighbors. We wanted to connect and meet our local little citizens. We wanted to give them the opportunity to have a new experience right here in their own city! We met some pretty adorable and imaginative kids, and today we’d like to introduce them to you! Meet a few of faces you’ll see in our catalogs this season.

Behind the Scenes: Soccer on Set

tea collection soccer

From on location to on set in the studio, soccer balls were by far the most popular prop we had for this fall’s photo shoot. Soccer (or fútbol rather) is the number one sport in South America, so we knew the sport needed to be incorporated into our shoot one way or another. The kids were thrilled when they learned they’d be running around playing soccer all day and we had to catch the pure joy in a candid fashion…