Like many families living in urban areas, the families we met in Tokyo often leave the city on weekends or holidays, seeking fresh air. They love spending time immersed in nature. When we traveled to Japan to shoot our catalog, we knew we needed to capture the spirit of the rugged outdoors that inspired our fall styles. Taking a trip to Mount Takao was the perfect way to do so.
Have you ever seen a skateboarding dog? On our trip to Japan, we saw countless things that inspired us. But one that really sticks in our minds was an incredible (and hilarious) skateboarding dog. We saw him in a park in Tokyo and couldn’t get enough. He even inspired one of our baby boy graphic tees!
Mocchi Mocchi has long been an inspiration to our designers. Their mix of modern and traditional aesthetic and their use and love of animals, landscapes and nature is very similar to the things we are often inspired by, no matter what destination we are in. When we learned we’d be traveling to Japan for our Fall 2016 collection, we knew we had to get in contact with these lovely sisters, Sachiko and Junko. Not only did we have a chance to interview them, but we also had the opportunity to collaborate on a very special graphic tee. Learn more about Mocchi Mocchi and see the style we collaborated with them on!
We love making new friends. Whether we’re across the globe or just across the street, we love those simple moments of connection. For almost a year now, we’ve thrown around the idea of having a space for just that. A place for the local community to engage not only with the brand, but with each other. You can only imagine how excited we are to share that this little dream is now a reality, and Studio Tea is ready to go! It’s a place
We packed our bags and took #TEAONTHEROAD to Austin, Texas for the last four days of July. For what feels like years now, we’ve been throwing around the idea of a pop-up shop. We did some research and decided that Austin could be the perfect place to try out this concept. As long time fans of TOMS, we reached out and pitched the idea of setting up shop in their backyard on South Congress for a back-to-school event… you can only imagine how thrilled we hear they were on board!
So, for the first time ever, we took Tea on the road. We packed as much as we could into those four days, and man was it worth it. It was hot, we all were sweaty, but a wonderful time was had by all. From those rainy first days of set-up to the rush of customers that very first morning, #TEAONTHEROAD was full of surprises and we loved every minute of it.
Here, we share a special look at just what happened in Austin. We wish you all could have been there… And we can’t wait to hear where you think we should go next!
We talk a lot about going “around the world”, but the other side of this phrase “and across the street” is just as important. We know that being a good citizen (big or little) means being a good neighbor, too.
Local boutiques have always been an integral part of the community. Shopkeepers know their neighbors, greet customers by name, watch babies grow into big kids. This August, we launched our very first Tea Neighborhood Shop at Kid Dynamo in Berkeley, CA. Kid Dynamo has long been a retailer of Tea and we treasure the relationship we have with shop owners, Erin and Holly. Around the world and across the street, neighborhoods are where life happens. And that’s exactly where we want to be. So, what does a Tea Neighborhood Shop look like?
If you attended our pop-up shop in Austin, you know there was a lot going on at #TEAONTHEROAD. The event couldn’t have been what it was without the help of many, many people. National companies sent truckloads of snacks while local musicians and businesses donated their time to entertain and educate. Today, we’re giving credit where credit is due, here’s a breakdown of everyone who played a part in Austin.