Here at Tea, we go there. We travel to discover. To dream. To connect. We want to open up the world for all little citizens – whether its exploring a new place or having a new experience in your neighborhood. This Spring, when it came to casting for our catalogs, we didn’t reach out to our usual agencies, instead… We reached out to our Bay area neighbors. We wanted to connect and meet our local little citizens. We wanted to give them the opportunity to have a new experience right here in their own city! We met some pretty adorable and imaginative kids, and today we’d like to introduce them to you! Meet a few of faces you’ll see in our catalogs this season.
Tea travels the world. We truly go there. We travel to discover. To dream. To explore the wonder of the world around us, across the globe and across the street. Since 2002, we’ve traveled, always inspired by the people we met and the places we see. Wherever we go, from Bali to Norway, West Africa to Morocco, we take in all we can and bring it back to design globally-inspired clothing for your little citizen. Here’s a look at where we’ve been and an exciting announcement on where we are headed to next!
In Turin, Italy, my sons Adam (9) and Matthew (7) arrived in the same van to play in the same Citizens FC tournament, but they did not arrive in the same mindset. They are two very different kids, after all.
As soon as he walked through the gates, Matthew spotted a lone Italian kid juggling a ball on the field. He looked quickly at me for reassurance, which I gave him, and then he shot off to go play. Within minutes the two kids from two different sides of the world were speaking the common language of football.
We founded Tea to celebrate the beauty in cultures around the world. Our tagline from the first day was “for little citizens of the world.” From the beginning, we were committed to our own citizenship as well. We didn’t want to simply be another children’s clothing company. We wanted to be a children’s clothing company that could do good. We want to break down barriers and open minds. To show kids that no matter where we live or what language we speak, we all care about the same things.
You may have come across his photos on the pages of Kinfolk or perhaps you’re one of his 189k followers on Instagram, but if you haven’t met Hideaki Hamada, please let us introduce you to one our friends and favorite photographers!
To help everyone at Tea “go there,” we make a yearly contribution to each employee for international travel and exploration. Upon their return, our Tea travelers write a blog post to share their adventures with all of us (and the world)!