Each month Studio T features one of our retailers. This month we sat down with City Sprouts owner, Molly Curlee, to learn more about the store and Molly herself – it’s not every day you get named “Best All Around Kids’ Store” by St. Louis Magazine!
How did you decide to take the leap and open your own store? How long has your store been in business?
My first child, Maxine, was the inspiration for the store. When I was pregnant I searched for modern nursery furniture and clothing that was not frilly and pink but could not find it anywhere in St. Louis. I knew it existed because I saw so many cool products when I went to market to buy for Phoenix Rising, our gift store. We created a small baby section at Phoenix Rising and people loved it. When a space opened up across the street I jumped on it and opened City Sprouts. That was 8 years ago.
What is something that your customers would be surprised to learn about you?
I have owned another great boutique with my sister since I was 19. Also, I have a degree in biology with a minor in math. I loved science when I was a kid, it was like magic to me.
What is your favorite part of your day at the store?
Playing with the kids is the best. I also really enjoy putting together fun outfits for the kids and merchandising the store.
We know how special and unique all of our stores are, what makes your store unique?
We have an annual birthday celebration at the store and a great customer rewards program. We sell the best and most contemporary collection of children’s merchandise in St. Louis. We also have a great staff that provides excellent customer service.
At Tea, we “Go There”, how do you share in that mission at your store and/or in your life?
I try to sell merchandise from all over the world. We have bilingual books as well as wooden building blocks. I love to travel and cannot wait for my next adventure.
What is the biggest trend you see right now in either shopping or kid’s fashion? What are people coming in for?
People are still looking for products that are made in the United States. They are also looking for kids clothing that is fashion forward and easy to wear.
What do you do in your “spare” time? Laughable right?
Ha, what is that? I love my hot yoga class, but often do not have time to attend. I play with my three beautiful daughters and my German Shepherd.
How do you balance it all? What tricks can you offer us?
I currently live in a constant state of chaos. I have learned to let go of the little things and focus on the big picture. My house is messy, but my kids are happy – most of the time! I do not second guess my decisions and always look forward.