I first found the Kelsays earlier this year while scrolling through our #teacollection photos on Instagram. The photos of their little citizens wearing Tea dresses while skating on a half-pipe instantly caught my eye. Our Australia spring collection was just about to launch and I knew the adventurous spirit of our collection would resonate with this family. I had to connect with them!
“Alright, everybody choose a leg!”
Down on Bondi Beach, the rain has cleared up, the waves are rolling in, and a tousled blonde Aussie named Jake stands in front of a row of eager young grommets (a grommet is a kid who surfs).
“Ok, everybody hop on your board and let’s practice,” Jake says as his co-coach Lucy moves in to help.
Before they ever hit the water, surf camp students straddle their boards on the sand and learn the basics of paddling, pushing up, standing up, and—most importantly—falling off. (The technical term is “dismount.”)
Always up for an adventure, our newest tees were inspired by all the wild and wonderful things we saw in Australia. Follow along as we share a behind the scenes look at the inspiration for our graphics!
This past weekend, we invited 22 of our Tea Insiders to join us in San Francisco for a weekend of conversation, collaboration and lots of celebration. Our Tea Insiders is a group made up of Tea Collection’s nearest and dearest explorers. They share our brand values – spreading connection and curiosity through the lives of their family and friends, covet our new arrivals each season and aren’t ashamed to call themselves “Tea obsessed”. They flew in from all across the country (and Canada, too!) to spend time with us at our Studio Tea space. Over the course of 2 days, we shared some exciting news and we didn’t want you to miss out.
We make globally inspired clothing for little citizens, and twice a year we travel to a new destination for inspiration, adventure and lots of photos of super cute kids decked out in our newest styles. This season, our collection comes all the way from Australia. We trekked across this wild, wonderful country with some awesome local children. From Sydney to the Outback, the rainforest to reefs, we explored, learned, made new friends and laughed (a lot) – plus, we got some great photos to share.
We believe in making connections across the street as well as across the world, and we also went to Austin, TX for a second spring/summer photoshoot. We held a casting call at our first ever pop-up shop at TOMS Roasting Co., and met tons of amazing little citizens and their families!