We packed our bags and took #TEAONTHEROAD to Austin, Texas for the last four days of July. For what feels like years now, we’ve been throwing around the idea of a pop-up shop. We did some research and decided that Austin could be the perfect place to try out this concept. As long time fans of TOMS, we reached out and pitched the idea of setting up shop in their backyard on South Congress for a back-to-school event… you can only imagine how thrilled we hear they were on board!
So, for the first time ever, we took Tea on the road. We packed as much as we could into those four days, and man was it worth it. It was hot, we all were sweaty, but a wonderful time was had by all. From those rainy first days of set-up to the rush of customers that very first morning, #TEAONTHEROAD was full of surprises and we loved every minute of it.
Here, we share a special look at just what happened in Austin. We wish you all could have been there… And we can’t wait to hear where you think we should go next!
We talk a lot about going “around the world”, but the other side of this phrase “and across the street” is just as important. We know that being a good citizen (big or little) means being a good neighbor, too.
Local boutiques have always been an integral part of the community. Shopkeepers know their neighbors, greet customers by name, watch babies grow into big kids. This August, we launched our very first Tea Neighborhood Shop at Kid Dynamo in Berkeley, CA. Kid Dynamo has long been a retailer of Tea and we treasure the relationship we have with shop owners, Erin and Holly. Around the world and across the street, neighborhoods are where life happens. And that’s exactly where we want to be. So, what does a Tea Neighborhood Shop look like?
If you attended our pop-up shop in Austin, you know there was a lot going on at #TEAONTHEROAD. The event couldn’t have been what it was without the help of many, many people. National companies sent truckloads of snacks while local musicians and businesses donated their time to entertain and educate. Today, we’re giving credit where credit is due, here’s a breakdown of everyone who played a part in Austin.
Meet Terumi Pong, of An Emerald City Life. As a Tea Foreign Correspondent, she traveled to Singapore, Hong Kong and Tokyo with her family and came back to share her stories with us at Studio Tea. Follow along!
Japan is a culture filled with etiquette and customs and this is true no matter your age. In Japan… lunch is much more than a 15 minute free for all. There are lessons to learn here too! Many Japanese school children, like Jiyu, move aside their desks to dust and clean their classroom once a day.
Think you’re skilled with chopsticks? Meet Jiyu, our friend in Tokyo who at the young age of 3, has mastered the art. In Japan… ramen, udon and soba are three popular kinds of noodles kids eat throughout the week. Learn more about these yummy noodles and get our recipe for a kid-friendly for ramen, just like the dish we enjoyed in Tokyo.