When his young daughter only wanted to wear pink, Korean photographer JeongMee Yoon decided to explore the connection between consumerism and color preference. How much are girls and boys influenced with their color preferences by what’s available to them? Seemingly a lot. It just reminds us to to notice and make thoughtful choices whenever we can. As designers, brands, people, companies, parents.
Be sure to check out more amazing photographs and projects on his website.