May 15, 2014

Passport to Magical Child

Magical Child Logo

Each month Studio T  features one of our retailers. This month we caught up with Meri, the lovely woman behind the Encinitas, California boutique, Magical Child.

Have you always lived in Encinitas?
I was born in Brooklyn New York and moved to Puerto Rico when I was 8. We moved to California when my parents divorced one year later. I have stayed in SoCal ever since!

How was your business born?
I met the previous owner of Magical Child at play group. My daughter was only 4 months old at the time. I fell in love with Magical Child and bought all my cloth diapers and my sling here. I worked here part-time before my son was born. When my friend announced at playgroup she wanted to sell the business, I said I would buy it! (Without even asking my husband!) The following Monday we wrote it up on a legal pad and the deal was done! (well then I had to tell my husband!)

Tell us a little about your family history…
I arrived in San Diego from Puerto Rico where my parents met. Even though my dad was Puerto Rican I don’t look Hispanic and I never really embraced my heritage.  Now that I have kids and they ask questions we have really gotten into following our family tree. My daughter and I plan to go to PR when she graduates from High School next year. As for recipes, I do love rice, beans and guacamole!

Where is the last place you traveled?
The last place I traveled was a road trip to Scottsdale, AZ for Spring Break with my son. We visited cousins who were the ultimate hosts and filled our every wish! Cypress learned to play tennis and we experienced an early morning hot air balloon ride! It was a fantastic bonding time for us!

Your best friend is visiting your city for the first time and only has 24 hours to explore—what would you tell them to do?
I would start at Lofty Bean for an amazing cup of coffee and gluten free scone. This also puts you at the perfect spot to begin your walk thru beautiful downtown Encinitas! After coffee I would walk over to Moonlight Beach, to work off the scone and enjoy a beautiful ocean view! I would wander down to heart of the town and get a mani pedi at one of the many boutique style lounges. Along the way are endless shops to meet everyone’s tastes from clothing to home décor. I would definitely have lunch at Solace and eat upstairs on their outside ocean view deck. After lunch there is more sight seeing along the way to the Swami’s Gardens, a must see! Of course there are the boat houses – built in the 1920’s. To work up your appetite for dinner the 1.5 mile walk down the famous Cardiff Kook statue is a must! On the way back take to the beach at low tide and come up the Swami’s staircase – super cardio! Once back on the mainland its time for dinner at none other than 3rd Corner. Excellent food, atmosphere and wine shop! Buy an extra bottle from a local winery to take home with you. Finish off the day with a stroll down the 101 and perhaps catch a late showing at La Paloma Theatre established in 1928. Now, go home and start your search for real estate because you are absolutely going to want to move here!

What advice do you have for local mothers?
There are so many great parks as well as endless playgroups to fit every mom. MOPS is really big around for the more experienced mom. Getting started I would join a stroller strides group to test out a few different types of groups.

What types of events and promotions do you run in your boutique?
We host several annual events. Our Magical Mothers Day is always a huge hit as is the Winter Wonderland Holiday Bash! We sponsor trunk shows and host Doll Parties. With the move to our new location this summer we look forward to adding even more Magical events.

What is one thing your customers would be surprised to learn about you?
I was really shy and quiet as a kid! Seriously.